In 2013, we were approached by Alpha Designs, a family-run UK furniture manufacturer, to help elevate their brand and expand beyond their cash-and-carry, eBay-based business. We worked closely with them to create a fresh, modern identity that would appeal to independent retailers. Our partnership led to the launch of a redefined brand at the 2014 Manchester Furniture Show, where we presented a new collection of sofas, accent chairs, and complementary peripherals. This initial success paved the way for further launches at the NEC shows in 2015 and 2016, where we continued to expand and strengthen their portfolio with timeless designs. Our design work has helped Alpha Designs establish a strong presence in the competitive UK furniture market and define a brand that continues to thrive today.