JSWB is a Chinese furniture brand known for its Scandinavian-inspired, minimalist designs. Founded in the early 2010s, it focuses on providing high-quality, affordable furniture for urban spaces. JSWB gained popularity among young, city-dwelling consumers in China, offering stylish yet practical solutions for smaller homes.

We began working with JSWB in 2012, assisting them in developing a full-range collection and showroom that became central to their brand. Since then, we’ve collaborated on several projects, contributing to their continued success in the affordable luxury segment.