Tesco Direct entered the furniture scene in 2006, leveraging its already massive retail presence to expand into home products. In 2008, the company sought our expertise to help strengthen its overseas supply chain and design solutions, working closely with their Hong Kong sourcing office. At a time when the market was highly price-sensitive, we provided essential consultancy and design support to improve their upholstery offerings. Over the years, we collaborated on various innovative collections, ultimately helping Tesco make a significant impact in the UK furniture market, bolstering its position and presence with affordable yet stylish products.