The Manchester Furniture Show in 2014 marked the pivotal debut of Alpha Designs’ new identity and brand vision, expertly crafted in collaboration with us. Our work with Alpha Designs transformed their presence from a cash-and-carry eBay seller to a respected name among independent UK retailers. The collection launched at the show featured timeless designs that showcased the versatility of their handmade upholstery and bespoke detailing. The carefully curated space highlighted their refreshed brand identity and demonstrated their ability to deliver both classic and contemporary styles. Our vision for Alpha was to provide a distinctive, upscale look that would resonate with the UK’s independent retail sector. The success of this debut marked the beginning of a strong partnership that continues to define Alpha’s market position today.