Alpha Designs took a significant leap forward in the furniture industry by securing a prime position in Hall 1 of the NEC Furniture Show, a major milestone in the company’s journey. With a prestigious location among some of the oldest and most respected brands, Alpha showcased their innovative new design collections. This was the culmination of our work together, refining their brand and establishing them as a competitive force in the independent retail market. All eyes were on Alpha as they demonstrated their design evolution, and the new collections were met with widespread acclaim.