In 2015, DeRucci Kids was struggling to make an impact in the competitive children's furniture market. We were asked to revamp their brand image and create a new collection that would capture the imagination of both children and parents. The Mermaid Bed was the centerpiece of this redesign, combining creativity with functionality. With its whimsical design, the Mermaid Bed features a fish tail or mermaid tail design, captivating children's imaginations and making bedtime a fun and enchanting experience. This innovation garnered significant media attention, including a feature on CCTV, and helped the brand achieve notable success, winning several design awards along the way.
