In 2022, we launched the V6 Redefined Design Collection, a comprehensive refresh aimed at redefining the brand’s identity and connecting it more closely to V6’s core values. The goal was to create distinctive design signatures that could be immediately recognized as part of the V6 brand.
This collection spanned full-house living, dining, and bedroom furniture, featuring a range of configurations and styles that cohesively aligned with V6’s modern, minimalist approach. To enhance the exclusivity of the collection, we introduced a new V6 monogram and a unique quilting effect that became key stylistic elements. In addition, we incorporated new V-styled logo elements in metal, which added a sense of sophistication and luxury to the designs, elevating their overall appeal. The collection not only focused on aesthetics but also on functional design, with careful attention to the needs of modern living. We explored innovative material combinations to strike the perfect balance between style, durability, and practicality, ensuring that each piece was as functional as it was fashionable.
